PHP (Hypertext Preprocessor) is one of the most widely used open-source, most popular web languages used on the Internet. As it is also one of the oldest web languages, it offers many easy ways to create an incredible e-commerce experience.
While Fresh has experience with many e-commerce platforms, including those that are not written in PHP, these are the PHP e-commerce platforms to which we believe our customers should pay attention.
PHP e-commerce platforms
One of the most popular eCommerce platforms for PHP is WordPress' Woo-commerce plugin, which is now owned and supported by WordPress itself. Woo-commerce comes with many plugins and themes to customize the site or cart. If your website is built on WordPress and you need to integrate an e-commerce website into it, then I look no further than Woo-commerce. In addition to being free, three additional benefits of Woo-commerce are that it's easy to work with, it has lots of add-ons, and just like WordPress itself, it's still very customizable.
While I've drawn Woo-commerce as an example, there are many more amazing standalone PHP eCommerce platforms.
Magento is a paid and immediate solution (although they have a free version with limited functions called Community Edition) that has existed since 2008 and has a constant launch cycle. Magento also supports themes and modules so you can customize it as you wish. Some of the module's customization include: having access to all shipping rates and shipping companies, store pick-up, review add-ons, and social media add-ons. These are a small set of the many modules available. Magento has grown rapidly as a platform of choice for many companies that need a reliable customizable platform.
Of all the e-commerce platforms, Magento and Woo-commerce are now the 2 main ones used worldwide for all websites and for the main 100K websites. The data changes for the top 10%, but most websites are using these 2 platforms for e-commerce worldwide. That is why we also often work with these platforms.
Read Also: Why Laravel increasingly being chosen over PHP frameworks
Statistics for the Top 100K website and e-commerce platforms
PHP open-source platforms
Here are some other open-source PHP platforms that we have been monitoring:
Open cart: Open Cart is a free open-source platform that was originally written in Perl and then discarded and rewritten in PHP. It is a ready-to-use shopping cart based on the GNU open source license. Open Cart is still in active development and also has more than 12,000 themes and plugins(some are paid). Unlike most open source projects for which there is not much support, with Open Cart you can opt for paid support.
PrestaShop: PrestaShop was founded in 2005 by a university student. One of the most important features of PrestaShop is the support of more than 60 languages. Like many of the other shopping carts I have mentioned, it has many modules and layout templates that allow you to create your dream site. Most of their standard templates are responsive for mobile. Some modules and layout templates are paid. This is how PrestaShop generates income. Another advantage is that they have a thriving community to help you if you get stuck.
Zen Cart: Zen Cart has been around since 2003. It was a fork from eCommerce and has been kept up-to-date with CSS styling and major improvements to the core. It also has plug-ins and themes, so you can organize and customize the site the way you want. Zen Cart also has an active community for people who need help.
3 e Comm features to look for Their is a lot at stake when choosing a platform. The incorrect shopping cart can increase your bounce rate and reduce conversions. If the process is unreliable or the user experience is bad, you can lose your customers.
PHP training in Chandigarh give some suggestions on what to look for when choosing an e-commerce site so that you and your customers get the right software.
Active development: Security failures tend to come up from time to time. You want an active development team to continue pushing out corrections and updates.
Maturity: While this is not always true, the longer the project has matured, the fewer bugs and security issues it will have. You really don't want to be a guinea pig, do you?
Available back-end: Your team will be the one to update the products that your business depends on selling. Is it easy to do this? Can you quickly adjust the prices for a sale? Upload new photos easily? Add pages? Expect that some training will be needed, but make sure the back end is user-friendly.
Finally, use an existing digital commerce platform rather than trying to develop one on your own. An eCommerce platform has many moving parts and security issues that an average application does not. In addition, fantastic platforms often come with dozens - if not hundreds - of extensions. They also give you the ability to write your own. Unless your traffic volume matches Amazon or eBay, the platforms above will support your e-commerce needs.
Some of our major customers, like Thrift-books, decide to build a complete customized solution to meet their very unique needs, but the time and money you will spend on developing it from scratch is not worth it. The number of user tests and bug fixes will only be added to the project's timeline and budget.
Don't think you need to reinvent the shopping cart to get software that is safe, customizable and reliable. Choosing the right platform is half the battle. Designing an amazing experience and building it right comes next.
Related article: How To Use Traits In PHP
Many people treat SEO and PPC as completely separate strategies. And even if they differ in many ways, it may be useful to think of SEO and PPC as two sides of the same coin: search. There are many ways SEO and PPC complement each other and lead to a more successful search strategy. Consider these eight ways that make a coordinated SEO and PPC strategy larger than the sum of its parts.
Related article: The 3 biggest trends of PPC 2020 to take advantage now
The most obvious benefit of combining SEO and PPC efforts is extra exposure on search engine search engine pages (SERPs). Customers are often tempted to reduce PPC efforts as soon as a search term is number one. However, it is important to remember that the top two or three results on most SERPs are PPC ads. Dominating organic and paid search results will greatly increase traffic and give the impression that you are an established presence in a certain market.
Share keyword data
If you run organic and PPC campaigns at the same time, you get double the data to analyze. Decide which organic and PPC keywords have the highest conversion rate and use that data to optimize your overall strategy. Use the best performing PPC ad text to inform your organic content strategy
What works for PPC often works for SEO.
By determining which PPC ads receive the most conversions, you have a good idea of how you can create title tags, meta descriptions, and page content for the pages you want to rank organically.
The advantage of using PPC ads to test page attributes is the immediacy of results. You know quite quickly what works and what doesn't, while the organic testing of titles and metas can take a long time
Integrate e-commerce feeds into AdWords results
Google does a number of cool things when it comes to e-commerce. Now you can link specific product pages with PPC advertisements. The advertisement shows the product, often with reviews, and takes the user directly to the product page, where a purchase can be made. This is a great way to boost your existing e-commerce efforts.
Use Site Search data to inform PPC keywords
The main purpose of PPC ads is to find out which keywords your customers use to find your product or service. By enabling site search on your website and analyzing the commonly used terms, you can gain valuable insight into the needs and search habits of your customers
Combat Negative PRO
occasionally someone says something negative about your company. It happens, and if that is the case, combined PPC and SEO efforts can be a major damage control. The principle is similar to visibility, the first point of this list.
You can lead the conversation more effectively if you manage the SEO and PPC results for a specific period. A great example was seen during an oil spill in the Gulf. Some time later, BP paid for PPC ads that were linked to the 'oil spill' keyword. The PPC advertisement led to a page on the BP site about the cleanup action. They wanted to make sure that when someone was looking for an "oil slick," BP's PPC ad was at the top of the list. Use this technique to tell your side of the story
Visibility of social media
The landscape of social media is changing dramatically and part of that change is the emergence of highly targeted advertising opportunities. Sites such as Facebook, LinkedIn and YouTube (owned by Google) can display ads that are targeted at incredibly specific groups of people. With the help of Facebook user profile information, it is possible to show an advertisement only to 22-year-olds who live in Kansas City and are interested in motorcycles and horticulture. It may be a small group, but it is precise. The data you collect from these campaigns can provide detailed information about your target audience and help refine your overall SEO strategy.
Test strategic organic keywords with PPC
PPC ads are a great way to improve your organic keyword strategy. As your organic keyword strategy evolves over the long term, test the conversion rate of the words for which you want to position with PPC ads. You will receive immediate feedback on the effectiveness of the organic keywords you are looking for and you can adjust your strategy accordingly.
We are CBitss Technologies training institute, provides a PPC training in Chandigarh. In this article we provide the 8 ways to make PPC and SEO better when used together.
For the uninitiated and the non-technical senses, the general consensus would be that video games were created by teams of coding wizards in super-fast offices in the hip part of town.
For the big franchise services like Call of Duty, Grand Theft Auto and FIFA that much is certainly true.
But it has also increased the number of independent game developers who are on the scene, and this has been facilitated by the increasing number of people who enjoy nothing more than kicking back with their favorite games on their smartphone.
Just look at the statistics: about 74 cents of every dollar spent in the App Store continues to buy games, with 2.2 billion mobile players active daily worldwide.
At its peak of its notoriety Pokemon Go, it collected more than $ 1.4 million each day.
So there are millions of reasons why developing your own mobile games may well prove to be a smart investment, and the cool thing is that you just need the most basic HTML5 knowledge to get involved.
No Experience Necessary
Like most things in life, developing game developers have to start somewhere. And these days, it tends to be making quirky little titles that capture the imagination of players based on a captivating story or quirky gaming world.
Take, for example, this company's journey. This quaint platform game, where you direct a faceless character around a seemingly endless desert, is still moving and powerful in its own right, winning BAFTA Games awards and countless nominations this game of the year for the purchase.
Best of all, it was cheap to manufacture and did not require expensive studios or groups of developers who cherry-picked from all over the world. Compare and contrast with the likes of Rockstar Games, which has offices all over the world and has more than 2,000 employees.
We can take the concept even further and look at a title like Super Meat Boy, one of the prime examples of HTML5 gameplay. Super Meat Boy is designed and developed by just two people, Edmund McMillen and Jonathan McEntee, in three weeks and has now sold more than a million copies - not bad for a game designed in any bedroom.
It's not just platform games and fictional stories that capture your imagination either. Some companies use HTML5 in their platforms, from casino brands to bingo sites like Buzz Bingo, who's online bingo games and slots are built with the software. The result? They are easy to play on all types of different devices thanks to their low machining requirements.
Brilliant Building Blocks
The process of building your game itself is not easy, so don't be afraid to use the available information on fantastic resources like Unity and GameDev Academy.
In the meantime, here are some quick and easy tips you can follow:
what kind of game you want to make.
RPGs and basic platform players are the easiest for future developers to build on their first project because they have fewer "moving parts"
Sketch out how you want your game to look.
Don't worry, you don't need to be Pablo Picasso here. But draw how you imagine what the landscape of your game should look like, and use this as a blueprint for your build. Remember: the more basic, the better your first development.
Try to create a unique game world.
One of the reasons why HTML5 games often capture the imagination is that they are different from the norm. They can exist in a world of games that have never been seen before or present unforgettable characters that somehow manage to overcome the game itself. After all, the game and originality are what helps indie games stand out from their competitors most of the time.
Make a budget and keep it.
Most of the software you will need to build your HTML5 game is available for free, but there is always the temptation to explore payment tools that can further improve your title. But is that really the way you want to continue with your first attempt at greatness in games? It is better to start small, with free tools, and progress if you see yourself learning and committing yourself to this search.
Hopefully, this article has given you the confidence and knowledge to start with your HTML5 game. If you want to learn HTML5 language then web designing training in Chandigarh is a place for you.