Many people treat SEO and PPC as completely separate strategies. And even if they differ in many ways, it may be useful to think of SEO and PPC as two sides of the same coin: search. There are many ways SEO and PPC complement each other and lead to a more successful search strategy. Consider these eight ways that make a coordinated SEO and PPC strategy larger than the sum of its parts.
Related article: The 3 biggest trends of PPC 2020 to take advantage now
The most obvious benefit of combining SEO and PPC efforts is extra exposure on search engine search engine pages (SERPs). Customers are often tempted to reduce PPC efforts as soon as a search term is number one. However, it is important to remember that the top two or three results on most SERPs are PPC ads. Dominating organic and paid search results will greatly increase traffic and give the impression that you are an established presence in a certain market.
Share keyword data
If you run organic and PPC campaigns at the same time, you get double the data to analyze. Decide which organic and PPC keywords have the highest conversion rate and use that data to optimize your overall strategy. Use the best performing PPC ad text to inform your organic content strategy
What works for PPC often works for SEO.
By determining which PPC ads receive the most conversions, you have a good idea of how you can create title tags, meta descriptions, and page content for the pages you want to rank organically.
The advantage of using PPC ads to test page attributes is the immediacy of results. You know quite quickly what works and what doesn't, while the organic testing of titles and metas can take a long time
Integrate e-commerce feeds into AdWords results
Google does a number of cool things when it comes to e-commerce. Now you can link specific product pages with PPC advertisements. The advertisement shows the product, often with reviews, and takes the user directly to the product page, where a purchase can be made. This is a great way to boost your existing e-commerce efforts.
Use Site Search data to inform PPC keywords
The main purpose of PPC ads is to find out which keywords your customers use to find your product or service. By enabling site search on your website and analyzing the commonly used terms, you can gain valuable insight into the needs and search habits of your customers
Combat Negative PRO
occasionally someone says something negative about your company. It happens, and if that is the case, combined PPC and SEO efforts can be a major damage control. The principle is similar to visibility, the first point of this list.
You can lead the conversation more effectively if you manage the SEO and PPC results for a specific period. A great example was seen during an oil spill in the Gulf. Some time later, BP paid for PPC ads that were linked to the 'oil spill' keyword. The PPC advertisement led to a page on the BP site about the cleanup action. They wanted to make sure that when someone was looking for an "oil slick," BP's PPC ad was at the top of the list. Use this technique to tell your side of the story
Visibility of social media
The landscape of social media is changing dramatically and part of that change is the emergence of highly targeted advertising opportunities. Sites such as Facebook, LinkedIn and YouTube (owned by Google) can display ads that are targeted at incredibly specific groups of people. With the help of Facebook user profile information, it is possible to show an advertisement only to 22-year-olds who live in Kansas City and are interested in motorcycles and horticulture. It may be a small group, but it is precise. The data you collect from these campaigns can provide detailed information about your target audience and help refine your overall SEO strategy.
Test strategic organic keywords with PPC
PPC ads are a great way to improve your organic keyword strategy. As your organic keyword strategy evolves over the long term, test the conversion rate of the words for which you want to position with PPC ads. You will receive immediate feedback on the effectiveness of the organic keywords you are looking for and you can adjust your strategy accordingly.
We are CBitss Technologies training institute, provides a PPC training in Chandigarh. In this article we provide the 8 ways to make PPC and SEO better when used together.